Annarhesia Farquharson

Major: General Studies
Professional Experience: 2012

2009 SiFi Studios Jamaica Limited (Home of Keez-Jamaica’s leading online real estate platform), Co-founding
employee #3 Snr Assurance Manager (Data and Transactions)
June 2021- Present
Duties:
● Collaborated with the CEO on the development of Key Performance Indicators (KPIs) and led the execution
of the monitoring of these KPIs
● Collaborated with the CEO on the development of manuals and guides for internal and external staff and
clients
● Helpedto train, coach and manage a small cross functional team to deliver objectives
● Monitored, researched, presented data and analysis across the customer journey, real estate client performance
and staff performance enabling the CEO to make data driven decisions- in order to maximize returns and
manage risks to the business
● Managedthe entire Transaction Operations of the business from end to end
● Produced analyzed KPI reports enabling the CEO to have a birds eye view of the platform and business
performance to closely monitor product issues, gaps and improvements needed for the varying aspects of the
business
● Supervised the work and documentation produced by Junior contractors

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